Thursday, December 04, 2014

3 MAGICAL Measurement & Evaluation resources to Help YOU Meet CPLP Work Product Requirements

Measurement and Evaluation is a competency area that often poses MAJOR risk for many CPLP Work Product candidates.

Reason being, candidates misunderstand or completely MISS the REQUIREMENTS.

For example, Training Delivery and Instructional Design candidates mistakenly only focus on Kirkpatrick Level 1, and they...

...(ignore? overlook? miss entirely?) that they're also REQUIRED to...


...higher levels of the Kirkpatrick 4 Levels of Evaluation Model...

...- YES! 

...up to and including Kirkpatrick Level 4!

This applies to ALL AOEs, including:
  • Training Delivery
  • Instructional Design
  • Managing Learning Programs
  • Performance Improvement

Don't just take my word for it - Read the CPLP Certification Handbook, Part 3: Appendix Q: Work Product Scoring Rubrics

In some AOEs, you even have to PROVE (provide actual evidence) that business results were achieved.
(Candidates also miss that they are REQUIRED to OBVIOUSLY DEMONSTRATE both formative and summative evaluation methods as well - but I'll leave that for another post.)

Listen, I've spent almost a decade coaching people from around the globe through the CPLP certification process - date - almost a decade! - 

I'm the only person, worldwide...

...who does that - 

...but even I do NOT coach candidates on 

...HOW to do the work.

My reasons are very simple:

As a candidate, you should already have the required skills and be able to demonstrate them. 

That is, after all, what becoming CPLP certified is all about - you are voluntarily agreeing to be assessed against a professional standard that you claim to be able to apply to your work. 

CPLP Work Product requires comprehensive evidence that you can do just that.

(BTW - Consistently applying professional standards to your work - that's what being a professional means. Hence the name: Certified Professional in Learning & Performance.)

BUT - I "get" that many candidates still want confidence that their perceived competence - and work samples - are up to the quality standards expected and DEMANDED by the CPLP certification process.

Bottom Line: They want to know if what they do - and the work samples they have - will pass.


If this is you, then my advice is straightforward - the way to find out is: 

Assess your work and work samples against the models and standards defined by the actual expert authorities whose work is referenced in the ATD Competency Model.

Yes - the experts who define the professional standard.

Ah - but how do you get access to the experts?

Easy - follow me

I know many of the experts personally, but let me connect YOU with them - and their work - directly!

Here's how -- by leveraging my 3 "MAGICAL" Measurement and Evaluation Resources:

#1: Kirkpatrick Partners - Jim and Wendy Kirkpatrick are globally known for their expertise and experience building off of and extending the work of Jim's dad - Dr. Donald ("Don") Kirkpatrick - the "Father" of Training Measurement & Evaluation and the creator of the Kirkpatrick 4 Levels of Evaluation Model. 

The Kirkpatricks offer FREE measurement & evaluation resources at - 

- resources you can access immediately by taking advantage of...

...complimentary membership in the Kirkpatrick online community.

Owl's Ledge was privileged to organize and host Dr. Kirkpatrick's Retirement Celebration after his final public conference appearance at the 2011 ASTD International Conference and Exposition in Orlando, FL

#2: Ken Phillips - CPLP Pilot Pioneer, ATD author, and long-time ASTD Chapter Leader Ken Phillips (no relation to Jack!) is a...

...recognized learning leader in the ASTD / ATD Chapter community and -

 ...a regular speaker at the ASTD / ATD International Conference on...

Measurement & Evaluation!

Ken is Kirkpatrick Partners certified and one of the...

...few practitioners whose work the Kirkpatricks reference!

Learning pros often turn to the Kirkpatricks as leaders in measurement & evaluation strategy and theory; and go to Ken for "getting down to the brass tacks" and applying the Kirkpatrick Model to their work.

See for yourself!

Here's one of Ken's STELLAR how-to articles on...

"8 Tips for Developing Level 1 Evaluation Forms

A Tale of Three (3) Chicago ASTD Presidents -- Deb Pastors, Ken Phillips & Trish Uhl

#3: Lou Russell - ASTD / ATD Learning Legend and "Queen of Project Management" Lou Russell is, perhaps, best known for...

...her work in project management (overall) and, specifically-

...making project management practices accessible to all learning & performance professionals.

For example, to help learning pros simplify their understanding of Level 4: Business Results --

...and how desired results  translate into business (and learning!) objectives...

...Lou created the acronym -- 


Increase Revenue, Avoid Cost, Improve Service

Clarifying the desired business results or organizational outcomes (Kirkpatrick Level 4) then determines the rest of your Evaluation Plan and measurement & evaluation methods!

Take a sneak peek in Lou Russell's ASTD Press book -

"10 Steps to Successful Project Management learn more about Lou's IRACIS mnemonic - 

...and how to apply it to your work (and Work Product submission)!

Sharing a Laugh! Lou Russell and I together often spells Trouble - when you see either of us, ask us about the Flash Mob we did in Denver... ;-D

To Summarize How YOU Can Perform Work Product Magic:
  • Know, understand, and APPLY the ATD CI Work Product requirements - for your selected Area of Expertise (AOE) - to your CPLP Work Product work samples.
  • Ensure you are producing work samples at the caliber and level of quality DEMANDED by the ATD CPLP certification process.
  • Reference - and actively utilize! - the resources produced and provided by the experts whose work defines the ATD Competency Model and the professional standard.

REMEMBER! The better you perform as a learning professional by applying the competencies outlined in the professional standard (ATD Competency Model), the better your performance as a Certified Professional in Learning and Performance (CPLP) candidate. 


I am ABSOLUTELY recommending you do the sometimes difficult, often rigorous work -- that requires a lot of time and focused attention -- (I know both are in short supply)

-- but think of it this way --

Would you rather spend more time...


...getting it right?

Or spend MORE time - 

....and money (in re-test fees) - later...

...trying to figure out just how to get it done?

YOU get to choose which path YOU take to CPLP. :-)

To your success!

~ trish 

P.S. If you're looking for help with your CPLP Work Product submission, consider joining my online program.
CPLP Work Product Road Map - a Project Plan for Accelerating Your Ability to Achieve CPLP!

My CPLP Work Product online program follows my comprehensive 4-step process for CPLP Work Product success:

1. Strategically Plan Your Work Samples & Submission
2. Completing Your Project Work
3. Assembling Work Samples & Writing Narrative Responses
4. Packaging & Shipping
Enrolled participants receive Orientation materials (including my CPLP Work Product Road Map, checklists, and  step-by-step AOE specific recorded session) to help them get started with their submissions right away - within 24 hours of enrolling.


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